Toys R Us

In the 1960s, an anthropomorphic giraffe cartoon character was introduced as Toys "R" Us' mascot. His name, Geoffrey the Giraffe, followed in the 1970s, after a "Name the Mascot"–type contest. Geoffrey was then re-introduced in 2001, after being given a full makeover. He then appeared not as a cartoon character, but rather as a real-life giraffe who talks; an animatronic version of Geoffrey the Giraffe (created by Stan Winston Studios) was voiced by Jim Hanks, brother of actor Tom Hanks, in commercials for radio and television. The character's present appearance is again that of a cartoon.

Slide the slider to see the progression of the mascots over the years.

1965 1975 1985 1999 2001 2007